The character unlock system in Ultimate Rivals is based off each match you finish (not win) and if we have the ability to collect your consented data. If you do not consent to data collection to Bit Fry Games or accept our EULA, character unlocks WILL NOT be tailored to your online Ultimate Rivals account. However, if you change your mind and do accept consent later, you will have be able to start saving your character unlocks. This will reset your available athletes and you will begin to unlock your players as you initially did when you first began playing. Any issues beyond this can be submitted to our support team at firstname.lastname@example.org.